"All this information existed within the idea of beer brands, and it was obvious for me to want to work with them because it was so perverse." he said, who came up with this idea during a trip to Spain. "Of course, I'm going to use it for creation." He collected discarded cartons of beer, cigarettes, grains or condensed milk, sent them to Thailand, and he used trademarks printed and covered in gold foil. He beautified a cheap item and added new artistic value. The traces left by the plain cartons include the manufacturing process, the gold foil affixed by Danh Vō, the hand-painted words by his father, and the postage stamps and handwritten addresses of the mail, each aspect of which highlights the issues of consumer values, international trade, labor, and religion.

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