BOOKTALKS｜Artists’ Books Series — Ed Ruscha

Introduction

The Art House Salon invited PAPER MATTER Founder Cai Yin-Chin to be the Book of the Year selection and to collaborate on the Artists' Books Series on the collection of Wen Sin Art. This lecture series focuses on exploring artists' books with a focus on artists' books from the 1970s to artists who are considered media/media artists who are still publishing as art practices today. Reviewing and content seminars, parsing the structure of books and their logic of generation, how they act as a complement or node to a creative plan; in other words, why do artists make books? And how his ideas flow, Sui has become the best medium for what art theorist/curator Lucy Lippard calls the best medium for the public.

“I want to be the Henry Ford of book making.” — Ed Ruscha

The American artist Ed Ruscha (1937-) visited Europe in 1961 and saw books for sale on stands in what he called “street stalls”, which had a “non-commercial appearance, a meager, clear design” that inspired him to produce books as conceptual carriers. Moreover, because of his position as Editorial Design Director of Artforum in 1965-1969, his appreciation for the nature of the paper and its accessibility to the general public made him want to become the “Henry of the book-making world. Ford”.

A comprehensive history, his 1963 book 26 Gasoline Stations has been recognized by many art book scholars as a contemporary paradigm of the medium, and has become an example of later artists working on related works; five years after the book was published by his agent Edrusha Gallery. Gagosian) instead hosted Ed Ruscha Books & Co. The exhibition, entitled “Books by Ed Russa and Later Artists,” highlights the artists' representation and influence in the field.

This talk will analyze the relationship between 16 books by the artist, created by Ed Rusha between 1963 and 1978, and the relationship between the paintings associated with the book. His artistic training, rooted in commercial art and living in sunny California, prompted him to work with many consumerist societies and the visual code of Hollywood. In his books, the content will explore the context of Pop Art, Conceptual Art, and Minimalism, and delve into the work of Ed Rusha and Its influence and the origin of books by contemporary artists. In addition, participants can browse the original collections of the Art House Bookstore on the spot.